Attribute Analytics Privacy Policy
Attribute Analytics, Corp. (“Attribute Analytics,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it through compliance with this Privacy Policy (the “Policy”). This Policy outlines the types of information we collect, how it is used, and your rights regarding your data when using our web-based platform (the “Service”).
By using the Service, you agree to the practices described in this Policy. If you do not agree, you must discontinue use of the Service.
1. Definitions
For clarity, the following definitions apply throughout this Agreement:
Service: The Attribute Analytics platform, which includes features such as the Dashboard, Product Pages, Category Pages, the Innovation Engine, and any associated functionalities.
User: Any individual who holds an active account on the platform and has been authorized to access it.
Client: The organization or entity that pays for access to the platform on behalf of a business and its Users.
Data: Any data used by or generated within the platform, including proprietary data owned by Attribute Analytics, data provided by Clients, and data sourced from third parties and/or external sources..
AI (Artificial Intelligence): Any feature or functionality within the platform that is powered by or informed by artificial intelligence, whether developed by Attribute Analytics or integrated through third-party APIs.
2. Types of Data Collected
Attribute Analytics collect several types of information to provide and enhance the Service:
2.1. Personal Information: This includes data such as your full name, an optional photo, business title, email address, password, mobile number for two-factor authentication, company name, and any business data relevant to the platform’s functionality.
2.2. Usage Data: Attribute Analytics collects anonymized data about your interactions with the platform, such as navigation patterns and feature usage. This information is used for analytics and cannot be traced back to individual Users.
2.3. Payment Information: Payment details are collected for subscription and billing purposes. These details are processed securely by a third-party provider, and Attribute Analytics does not store payment information directly.
2.4. Cookies and Tracking Data: Attribute Analytics uses cookies and similar tracking technologies to monitor session activity and enhance platform performance.
2.5. Device and Technical Information: We collect data about the devices you use to access our platform, including IP addresses, browser types, operating systems, device identifiers, and other technical details. This information helps us optimize our services for various devices and troubleshoot technical issues.
2.6. Third-Party Data: We may receive information about you from third-party sources, such as social media platforms, marketing partners, or publicly available databases. This data may include demographic details, interests, and purchasing behaviors, which assist us in enhancing our services and marketing efforts.
3. Purpose of Data Collection
The data Attribute Analytics collect serves the following purposes and is limited to these uses:
3.1. To deliver the Service and provide its core functionalities to Users and Clients: We collect and process data to ensure that the platform operates as intended, enabling Users and Clients to access and utilize its core features, tools, and functionalities effectively. This includes managing account access, delivering requested outputs, and maintaining consistent and reliable service delivery.
3.2. To analyze usage data and improve the platform’s performance and usability: Usage data, collected in an anonymized format, allows us to identify trends, understand how the platform is being used, and pinpoint areas for enhancement. This data is instrumental in refining platform performance, streamlining user workflows, and introducing new features that better serve the needs of Users and Clients.
3.3. To address customer inquiries and troubleshoot any technical issues: We use provided contact and account information to respond to customer support requests, resolve technical difficulties, and ensure a smooth and efficient experience for Users and Clients. This includes diagnosing system errors, investigating reported issues, and implementing timely solutions.
3.4. To facilitate subscription billing and payment processing: Payment details are used exclusively to manage billing operations, process transactions, and issue receipts. These processes are conducted securely through a trusted third-party payment provider, ensuring compliance with applicable financial regulations and safeguarding sensitive financial data.
3.5. To enhance AI tools by analyzing data provided voluntarily by Clients: When Clients voluntarily share data for AI-related purposes, it is used to refine the performance and accuracy of our AI tools and our use of AI models. This data supports ongoing innovation and ensures that the tools remain aligned with industry-specific requirements while adhering to privacy and confidentiality standards.
3.6. To Ensure Security and Fraud Prevention: We use collected data to protect the platform, Users, and Clients against unauthorized access, fraud, and other malicious activities.
3.7. To Comply with Legal Obligations: Data may be processed to fulfill legal and regulatory requirements, including responding to lawful requests or orders from government authorities.
3.8. To Personalize User Experience: We may use data to tailor features, content, and communications to improve relevance and enhance User experience.
3.9. To Conduct Marketing and Outreach: With appropriate consent, we may use collected data to inform Users about new features, updates, or services that may be relevant or beneficial to them and their work.
3.10. To Support Product Development: Anonymized and aggregated data may be used to develop and refine our AI tools and other platform functionalities.
4. Data Collection Methods
Attribute Analytics collects data through the following methods:
4.1. Direct Input: We collect information that Users and Clients provide directly, such as during account registration, profile updates, or when submitting forms for support, inquiries, or feedback. This may include personal and business information as required to deliver the services effectively. Direct input also includes any voluntary data shared for specific purposes, such as enhancing AI tools or participating in surveys.
4.2. Automated Tracking: The platform uses integrated analytics tools to automatically monitor and record interactions, such as navigation paths, feature usage, and time spent on various sections or pages of the platform. This information, collected in an anonymized format, helps us understand usage patterns, improve functionality, and enhance the overall User experience. We do not use automated tracking to identify individual users, unless explicitly permitted.
4.3. Cookies: Cookies and similar tracking technologies are employed to store session information, remember preferences, and provide a more seamless and personalized experience. For example, cookies may enable faster logins, retain user settings, or track performance data. Users can manage cookie preferences through their browser settings, although some functionality may be impacted if cookies are disabled.
4.4. Third-Party Integrations: We may collect data through integrations with third-party tools and services connected to the platform. For example, if you link your account with a third-party provider for login or data synchronization, we collect relevant data through secure API connections as necessary for the integration.
4.5. User Communications: When Users communicate with us, whether via email, chat, or support tickets, we collect information such as the content of the communication, metadata, and any attachments. This data helps us respond effectively to inquiries and improve our customer support services.
4.6. Device and System Data: Data is collected from devices used to access the platform, such as IP addresses, device identifiers, operating systems, and browser types. This technical data supports troubleshooting, ensures compatibility, and helps maintain the security of the platform.
4.7. Voluntary Contributions: Clients or Users who choose to participate in research, beta testing, our Pilot Program, or feedback sessions may provide additional data voluntarily. This information is used exclusively for the specified purposes and helps improve the platform and associated services.
5. Use of AI and Automated Decision-Making
The Service leverages artificial intelligence (AI) to provide insights and recommendations to Users. These AI tools:
5.1. Analysis and Predictions: Our AI tools analyze market trends, forecast consumer behavior, and identify emerging opportunities to assist in product development workflows. These insights are generated by combining anonymized usage data, aggregated market intelligence, and advanced modeling techniques.
5.2. Data Processing for Enhanced Insights: AI models process business data voluntarily uploaded by Clients, including product specifications, sensory data, or sales performance data, to generate customized insights and actionable recommendations. This process is conducted with strict adherence to confidentiality and security protocols to ensure data privacy.
5.3. Transparency in AI Outputs: While the AI strives for accuracy, Users should understand that outputs are probabilistic and not definitive predictions or guarantees. Outputs should be used to support decision-making but not as the sole basis for critical business or operational decisions. Users are encouraged to validate AI-generated insights with additional data or professional expertise.
5.4. Ethical Use of Data: We do not use AI tools to process sensitive personal data, such as health information, financial records, or other regulated data types. Clients are advised not to upload such data, as the Service is not designed for these use cases. This ensures compliance with applicable privacy laws and ethical standards.
5.5. Continuous Improvement: Our AI models are continuously refined through training and updates to improve performance and adapt to changing market conditions. Data used for model improvements is anonymized and aggregated to ensure the privacy of individual Users and Clients.
5.6. Human Oversight and Accountability: Although AI plays a significant role in generating insights, human oversight remains a critical part of the process. Attribute Analytics actively monitors AI outputs to address any inaccuracies or biases and ensure ethical and fair application of the technology.
6. Data Sharing and Disclosure
Attribute Analytics is committed to safeguarding your privacy and ensures responsible and transparent data sharing practices. We share data only in ways that align with this Privacy Policy and our Terms of Use and adhere to applicable laws.
6.1. No Sale of Personal Data: Attribute Analytics does not sell, rent, or share personal data with third-party advertisers, solicitors, or other external parties for marketing purposes. Your information will never be used for purposes beyond those explicitly outlined in this Privacy Policy.
6.2. Sharing with Service Providers: We may share data with trusted service providers that are essential to the operation of the platform. This includes, but is not limited to, payment processors, cloud storage providers, analytics tools, and email communication services. These third-party providers process data solely on our behalf and are contractually obligated to maintain its confidentiality and security.
6.3. Legal Compliance: Data may be disclosed when required by law, such as in response to lawful requests by public authorities, subpoenas, or court orders. We may also share data if we believe in good faith that such disclosure is necessary to comply with applicable laws, protect our rights, or prevent fraud or other illegal activities.
6.4. Business Transfers: In the event of a business transfer, such as a merger, acquisition, or sale of company assets, data may be transferred to the acquiring entity. In such cases, Users will be notified, and the new entity’s privacy practices will be outlined.
6.5. Sharing with Consent: Data may be shared with third parties when you have provided explicit consent for specific purposes. This may include participation in research projects, beta testing, or other optional services requiring data sharing.
6.6. Aggregated and Anonymized Data: We may share aggregated or anonymized data with third parties for purposes such as market analysis, research, or improving platform functionality. This data cannot be traced back to individual Users and is shared in a manner that protects your privacy.
6.7. Data Security During Sharing: When sharing data with third parties, Attribute Analytics ensures that robust safeguards are in place, such as encryption during transmission, secure APIs, and strict contractual agreements. These measures ensure your data remains protected throughout the sharing process.
7. Data Security Measures
7.1. Attribute Analytics supports our Client’s and Users’s rights to data privacy. Attribute Analytics also prioritizes data security. Attribute Analytics utilizes third-party APIs and services that adhere to recognized, industry-leading security standards, including SOC 2 Type 2, ISO 27001, ISO 27701, CSA STAR Level 1, and TX-RAMP Level 1 compliance.
7.2. Attribute Analytics is dedicated to continually enhancing the security of our platform and protecting the sensitive information of our Clients and Users.
8. Data Retention Policy
8.1. Client data is retained for the duration of the service agreement to ensure seamless platform functionality. Upon termination, data will be securely retained for an additional (90) days to accommodate potential reactivation requests or to fulfill legal, regulatory, or contractual obligations. After this period, data will be securely deleted or anonymized unless further retention is required by law.
8.2. Clients may request data deletion at any time by contacting Attribute Analytics. Such requests will be processed promptly, with all deletions performed securely to protect client privacy. Note that anonymized data used for analytics or research purposes may be retained indefinitely, as it cannot be traced back to individual Clients or Users.
9. User Rights and Choices
Attribute Analytics values your privacy and provides you with control over your data. As a User, you have the following rights and choices:
Access and Update: You can access and update your personal information, including contact details and preferences, directly through your account settings.
Data Deletion: You may delete your account at any time, which will permanently remove associated data, unless retention is required by law.
Payment Details: Users with appropriate permissions can update or manage payment details within their account settings.
Request Assistance: If you need help exercising your rights or have specific questions about your data, you can contact our support team for guidance.
For more details on how we handle your data, please refer to our Terms of Use.
10. International Data Transfers
Data may be transferred to and stored in countries outside your location, including the United States. Attribute Analytics ensures compliance with international data protection laws, including GDPR and CCPA, by implementing safeguards such as Standard Contractual Clauses and adherence to recognized data protection frameworks.
11. Age Limits
11.1. Attribute Analytics is a B2B platform intended for use by business professionals. It is not designed or intended for individuals under the age of 18.
12. Changes to the Privacy Policy
Attribute Analytics reserves the right to update this Privacy Policy at its sole discretion. Clients will be notified of significant changes via email, and a summary of updates will be provided.
13. Compliance with Data Protection Laws
Attribute Analytics complies with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as applicable, to ensure that your data is handled responsibly and in accordance with the law.
14. Incident Response and Notification Procedures
Attribute Analytics is committed to maintaining the security of your data. In the event of a data breach or security incident, we will promptly investigate the issue, mitigate potential risks, and notify affected parties in compliance with applicable laws and regulations. Notifications will include details about the nature of the incident, the data involved, and recommended actions to protect your information.
We continually review and update our security measures to prevent any incidents or occurrences. For further information about our security practices, please contact our support team at help@attributeanalytics.com
Contact Information
For any questions about this Policy, please contact us at: legal@attributeanalytics.com